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The web site states the following, "Hi, Im Diane Hart." We noticed that the web page stated " You have made the first step to a healthier lifestyle by visiting my website! I would like to invite you to improve the way you look, feel, and move, while gaining the special gift of fitness, which enables you to get the most out of each and every day." It also said " Do you want straight answers on safe and sane participation in exercise based on current research in the fitness industry? Owner, Hart to Heart Fitness." The header had diane hart as the highest ranking optimized keyword. This keyword is followed by health educator, medical fitness expert, and wellness program which isn't as urgent as diane hart. The other words harttoheartfitness.org uses is worksite wellness.